Category: Technology

4 Elements Your Insurance Agency’s Website Must Have

Posted by: Agent Hub

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Today, having a website for your insurance agency is no longer just a nice-to-have — it’s a must-have. But if your website isn’t effectively reaching users and converting them to leads, you’re not taking full advantage of what an effective website can offer your agency. If you’re looking to take your website to the next level and start generating more leads, check out our four tips below.

1. Mobile Compatibility

Studies show that 51 percent of all internet browsing is now done via a mobile device, while only 42 percent of internet browsing is done via desktop. And with research showing smartphone users engaging with mobile websites while commuting, watching TV, and even simultaneously while using a computer, if you’re not targeting mobile customers, you’re missing out on a huge percentage of potential clients. Luckily, making your website mobile-friendly isn’t as huge of an undertaking as it may seem. Lots of website builders (Weebly, Wix and Squarespace to name a few) provide some sort of built-in mobile optimization, so even if you aren’t extremely web-savvy, you can make your website mobile-compatible with relative ease.

2. Social Media Integration

In the United States alone, 78 percent of individuals have at least one social media profile. Moreover, worldwide social media users reached 1.96 billion this year and this number is expected to grow to 2.5 billion by 2018. So what does this mean for your website? That social media integration is a no-brainer. For starters, social media integration encourages sharing, which can be a game changer when it comes to generating leads. After all, people are more inclined to trust referrals that come from friends and family, so it only makes sense to integrate social media into your website via social share icons and the like. Of course, this is just the tip of the iceberg when it comes to social media, so read our blog on 4 Ways Insurance Agents Should Be Using Social Media to Make Sales for more insight.

3. Quality Content

It doesn’t matter if your website is mobile-friendly and optimized for social sharing if the content on your website isn’t up to par. Quality and consistent content is what keeps visitors enticed and inspired to explore your website and what you have to offer. While a lot goes into creating quality, conversion-centered content, you can start by focusing on crafting concise, informative headlines as well as strong value propositions — after all, readers want to know how visiting your website benefits them. Blogging consistently is another way to drive users to your website. You can read up on how to create a successful insurance blog here.

4. Effective Call-to-Actions

Effective call-to-actions are crucial when it comes to leading visitors to perform the actions you want them to take (i.e., submitting a contact form, downloading an ebook, etc.). But if your CTAs aren’t effective, they won’t accomplish anything. Effective CTAs draw the eye and include other directional cues to entice visitors toward the call-to-action. When it comes to the actual CTA, it’s important that the copy tells the reader exactly what they should do, as well as the benefit they will get for following through.